Fumbling: On Blogs & Personal Branding!

Posted on May 26, 2010

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Ever feel like you should have never started something because you don’t quite have it figured out? You can’t do it well enough or other people are doing it so much better?

That’s how I feel about this blog, I don’t update it enough, I always think about what to write for too long and I never seem to capture that snappy succinct, Seth Godin-esque vibe I am going for!

However I am OK with that. I have heard the advice many time don’t put the cart before the horse. “The biggest and most common mistake people make is using the tools for personal branding, such as blogs, LinkedIn and Twitter, without first taking the time to define a strong, authentic brand for themselves.” – From Meridith Levinson in her article on ’6 Personal Branding Mistakes That Can Threaten Your Job Search’.

In some ways I agree with Meridith, and I did not jump into this game without any thought to my authentic brand. However I believe you need to start somewhere. I could wait for a year or two until I fine tuned my unique value proposition, but isn’t that process something blog worthy in the first place?  

Why do companies ask puzzle questions with no right answer in interviews?  It is to understand your problem solving process; I don’t see why developing your personal brand should be different.

So now my professional development learning process is a public one… and I am ok with that, I started this blog because I wanted to link myself to the things I was passionate about. I wanted to share my enthusiasm about professional development, Microsoft and marketing.  I would encourage other young professionals to stop putting it off; if you are passionate about something don’t wait to make yourself perfect… start writing!

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